Dr. Michael Croft, Dr. Brent Croft, Dr. Jason Foote

About us

Expert Eye Care & Contact Lenses in St George, UT

From our humble beginnings as a single doctor practice started by Dr. Jerry Keyes in 1973, Dixie Eyecare & Contact Lens Center has grown into one of Southern Utah’s most respected eye clinics.

In 1999, the practice was acquired by Dr. Brent Croft who was later joined by his brother, Dr. Michael Croft. In 2003, the practice moved to its current state-of-the-art location on St George’s famous Tabernacle Street.

Today, we are also joined by Dr. Jason Foote, one of only two residency-trained optometrists in St George. Each eye doctor is highly qualified and trained to treat a variety of eye diseases, as well as prescribe glasses and contact lenses. Our patients appreciate time spent with the doctor during their exam, same-day appointments, and quick turnaround for glasses and contact lens orders.

Doctors and staff
Dr. Brent Croft
Dr. Brent Croft
Dr. Brent Croft graduated from Southern College of Optometry in Memphis, Tennessee, in 1999 and purchased Dixie Eye Care from Dr. Jerry Keyes. Dr. Keyes had been serving Southern Utah since he opened Dixie Eye Care in 1973. “Dr. Brent” has a passion for teaching and has helped train many optometrists currently practicing in St George and across Utah. He continues teaching his patients, who often say that they never feel rushed with him and love coming to see him. Dr. Brent loves the outdoors - water skiing, jet skiing, snow skiing, canyoneering, scuba diving, and riding his motorcycle - just to name a few. Dr. Brent is very involved in service - in the community and beyond. He served a two-year mission for his church in Portugal as a young man, and has volunteered for many years at the local Elks Club Eye Fair in October, which provides eye screenings and exams and glasses to children in need. He also helps missionaries in Africa learn English via Zoom once a week, and helps coordinate humanitarian cataract surgery trips to Mexico 2 or 3 times a year!
Dr. Michael Croft
Dr. Michael Croft
Dr. Michael Croft graduated from Southern College of Optometry in Memphis, Tennessee in 2006. He joined his brother, Brent, at Dixie Eye Care and they have worked together as a great team ever since. “Dr. Mike” has the same care and compassion for each of his patients as his brother. He also shares the same love of the outdoors, sharing in many adventures with his brother Brent and others of their family or friends. Dr. Mike was a running back at Mountain View in High School and now uses that energy on the racquetball and pickleball courts. Dr. Mike also gives much of his time in service to others, having served a mission in Spain as a young man, volunteering at the Elks Club Eye Fair, seeing patients at the Doctor Volunteer Clinic, and going on numerous mission trips to other nations.
Dr. Jason Foote
Dr. Jason Foote
Dr. Jason Foote graduated from Southern College of Optometry in Memphis, Tennessee in 2018. He completed a residency at the Memphis VA Hospital with an emphasis on ocular disease (glaucoma, macular degeneration, etc). He enjoys fitting difficult scleral and RGP (hard) contact lenses, and treating patients with a variety of eye diseases. He also has a love for service, having served a mission as a young man in El Salvador, volunteering at the annual Elks Club Eye Fair, seeing patients at the Doctor Volunteer Clinic, and going on mission trips to help those in need. Dr. Foote enjoys spending time with his wife and family, as well as cycling and hiking in beautiful Southern Utah.

Our office is passionate about providing exceptional service to each patient. We are proud of our friendly and competent staff, and treat each patient like family.

We also partner with numerous phenomenal surgeons in Southern Utah, including cataract and LASIK surgeons, retinal surgeons, corneal surgeons, pediatric surgeons, and oculoplastic surgeons.

We accept most major insurance carriers and offer a wide selection of glasses brands and styles for every occasion, age, and preference. View our Services to learn more!

  • Select Health (IHC)
  • Blue Cross Blue Sheild
  • Educators Mutual Insurance (EMI)
  • PEHP
  • Medicare
  • Most Medicaids
  • Molina
  • University of Utah
  • Eyemed
  • VSP

Call us before your appointment to check your insurance coverage.

For all your eye care needs–for yourself, infants, toddlers, children, elderly, and other family members–visit the eye care and contact lens center that clearly sees the value in helping patients achieve their best possible vision for life.

Office Hours: Monday – Friday 8:30am-5:30pm.

To schedule an appointment, or if you have any questions or eye-related concerns, please contact us at 435-673-3558. We can’t wait to see you!